“Android users don’t buy apps”, people will tell you. I have no idea whether that’s true, but I do know I switched to The Mac in part due to the presence of great apps, apps not present on Windows. I don’t think it’s a stretch to claim that a platform will gain in popularity by virtue of having great apps. Which makes launching new platforms difficult. Inherently, new platforms won’t have many apps at launch and unless some really good ones are written fast, your platform might never take off.
Let’s define a great app as being an app that’s simple, beautiful, solves a problem for you, and is fast and stable.
I like Windows. I’ve used it for a decade. There are window-management features I still miss, having switched. I hope Windows 8 will do great. But I can’t say Windows ever had great apps; Windows had good apps. I particularly miss Directory Opus, an over-the-top-powerful file management application with integrated FTP, regex file renamer and too many nice features to mention. This was a good app, and I would love a Mac version. But it’s not a beautiful app. It’s got an uninspiring icon, the UI is cluttered by default, the bundled icons don’t look good and the app itself is only as pretty as Windows native UI is. But does it matter that an app isnt’ beautiful?
My noodling on the matter says yes. During the formative months or years of a new operating system — case in point, OSX — the apps that come out will generally dicatate what follows for that platform. If a slew of functional, great-looking apps come out, these apps will define where the bar is set. Once the platform, for a variety of reasons including the presence of aforementioned apps becomes popular enough, it will obviously attract a slew of crappy apps as well, sure. But the higher the bar was set initially, the fewer crap apps will follow. There’s simply no need to look beyond that one app that filled a niche.
Back when I was still powerusing Windows, ALT-tabbing and generally working things to my liking, I was surprised at my Mac friends and their utter determination to make sure all their dock icons were pretty. Sure, I can appreciate a good icon design, but an app can be good without a great icon, can’t it? This mac-using-friend-determination went further and involved criticising the lack of native UI in the Firefox browser, an otherwise tech-hipster darling at the time. I couldn’t care less at the time. As Yogi Berra said: if the app is good the app is good. Right?
Right. And also sometimes wrong. Windows has good apps, but few of them are beautiful. That’s how it’s always been. As the PC has grown from its DOS infancy, apps have improved in both features and looks. But Windows itself, although functional, was never particularly beautiful to look at. Almost reflecting this, neither were Windows apps. Still, it was the platform with the most apps by far, probably still is. The downside is that most of them are crap. Google
windows video converter and you’ll more results than is funny. How are you going to find the one good one among them?
The Mac, on the other hand, made a clean break with OSX. Apps had to be rewritten from scratch, and the operating system itself had received a “lickable” design — it was very pretty to look at by yesteryears standards. The Mac was in a bad place at the time, marketshare-wise, so the trickle of new OSX-ready apps wasn’t overwhelming. Still, because of the clean break and the presence of a userbase, apps did appear. For some reason, these apps were simple, beautiful and userfriendly. Like the OS. You could think the Mac developers at the time felt their apps should reflect the sense of taste the OS itself exuded. Whatever happened, a philosophy of building the one app to rule each niche seems to have been born at this time. Microsoft never made this clean break with Windows, so there was never an opportunity for developers to stop and rethink their apps, and the standard for “pretty” was never very high. The result is a billion apps that do the same thing, because no developer filled a niche in any significant fashion.
I sound like a long-time Apple lover, which I’m not. I switched to The Mac because of the UNIX commandline. Make no mistake about it, there are things about The Mac Way that I sincerely loathe. OSX Lion, for example, is the worst $29 I’ve spent in years. I’m also firmly entrenched with The Android, the Gmail app and seamless syncing is enough to ensure that.
But thinking about the weird voodoo necessary for a new platform to take off, it’s really hard to get around both the Mac and the iPhones portfolio of apps and the standard they’ve set. While it’s all a bunch of evening noodling and gut-feelings, this all tells me that if you want great apps on your platform, you need to combine a beautiful UI with a clean break. It appears Microsoft may be taking this route. Android take note.