Just last night, Google advertised their core search business on the Superbowl. Prior to this they’ve been advertising the Google Chrome browser. All this is radically different from how Google used to do things, which was to not advertise at all.
Here are a two of the ads, and some quick thoughts on them.
[flash src=”http://www.youtube.com/v/nnsSUqgkDwU&hl=en&fs=1″ height=”450″ width=”100%”]
[flash src=”http://www.youtube.com/v/SC-2VGBHFQI&hl=en&fs=1″ height=”450″ width=”100%”]
So what does this mean? Here are thoughts:
- Google has got a bunch of disposable income
- Googles move into other businesses than search means they have to advertise
- Specifically Google Chrome is a “must-succeed” product of Google, core to their future strategies
- Google is the new Coca Cola, ubiquitous but in constant need of pointing out their existance so as to not be forgotten
- Marissa Meyer has gotten really in to harp music