The New Adobe Photoshop Logo: It's A P

new_photoshop_logo

It only makes sense. After all, it’s been almost 10 months since the last rebranding. It’s about time. Right out of the blue (heh heh): it’s the new logo for the Photoshop “family” of applications.

Let’s put on our scrutinizing academic design goggles for a second and look at the significance of this design.

  • It’s a P. As in Photoshop.
  • The previous logo (which I assume was the icon-design for the CS3 package) was Ps. There’s definately some simplification going on here. P. Say that out loud. It’s something we all need (to) once in a while.

  • It’s got a hole in it.
  • Insert joke here.

  • It could be a single quotation mark.
  • Meaning “we started the sentence, you finish it”?

  • It’s a speech bubble!
  • Cue “hello Adobe, Apple iChat called, they want their logo back” joke. Also these.

  • If you tilt your head sideways to the left, it’s a silhuette of a man yelling out loud.
  • I can hear it now: “FUCK! IT CRASHED!”

  • It’s glassy and in 3D.

Meaning “this was made with Photoshop filters”. Where’s the lensflare?

More details on the logo on John Nacks blog. Your interpretations?

11 thoughts on “The New Adobe Photoshop Logo: It's A P”

  1. Just as I was starting to get used to the CS3 icons… This is fugly! That’s the only word that comes to mind when I see it.

  2. Chris says:

    it is indeed quite fugly.

    “where’s the lens flare?” hahaha!!

    looks like someone tried to catch the iTunes fever, but just ended up with a bunch of diahrrea.

  3. This logo isn’t replacing the Ps icon logo.

    This logo is for the Photoshop Family of Products

  4. Biscuitrat says:

    Plus the hole looks rather uneven — so much for making circles. Other than the fact that the logo has nothing to do with Photoshop, photos, or even images for that matter, visually, I think it’s quite… shiny.

    I think that’s my official stance: shiny.

  5. Bilal says:

    I don’t think it’s that bad. But the previous logo was nice and simple.

    Are they going to be changing the logo for the other apps as well?

  6. Joen says:

    That?s the only word that comes to mind when I see it.

    It’s certainly not the last word to come to mind. It’s not as ugly as, say, an airport.

    looks like someone tried to catch the iTunes fever, but just ended up with a bunch of diahrrea.

    I hate to admit it, but Apple seems to be doing a better job of getting the glass right, at least.

    This logo isn?t replacing the Ps icon logo.

    This logo is for the Photoshop Family of Products

    Alright, but where will this logo actually end up? Is it only to be used on the website? Or will it eventually make appearances in Photoshop via patches, or something like that?

    Plus the hole looks rather uneven ? so much for making circles. Other than the fact that the logo has nothing to do with Photoshop, photos, or even images for that matter, visually, I think it?s quite… shiny.

    It does! I wonder how that affects the flatshaded 2d print designated logos. Have they “fixed” the hole there? Or is it just a silhuette of the glassy one?

    I don?t think it?s that bad. But the previous logo was nice and simple.

    Well, it’s a rather simple shape and it’s clear that they’ve put quite a lot of work into the 3D glass. So technically, I guess it’s not a bad logo.

    It’s just hilariously ungood.

    Don’t forget, this is the logo for Adobe Photoshop, supposedly the beacon of design worldwide.

  7. gareth says:

    wow, this is bad, talk about jumping on the bandwagon, this will looks very dated in a year or two.

    reminds me of the open university logo http://www.open.ac.uk/

  8. It’s so much of a nothing that saying it’s a “p” might be reading too much into it 😉

  9. sandy says:

    i use photoshop too 😛 why just look what i made today 🙂

    http://img01.picoodle.com/img/img01/9/9/22/f_kentsiggym_de5f361.png

Comments are closed.