Along with the slow and painful death of email, caused mainly by spam, it is my impression that email based newsletters are declining in popularity.
Maybe they’re just superfluous in todays feed-fed internet reality?
Regardless, March is creeping near, and so is a discussion on the Installments newsletter I’ve been sending over for the last year.
When I initially decided to add a newsletter to Noscope (sometime in 2003) it was an attempt to provide a simple means to follow my monthly graphical installments. This newsletter grew in size, and so did the amount of subscribers (slowly). At it’s peak in September 2004, I secretly unveiled sneak preview of a redesign for Noscope.
I like this idea of having a “secret society”, and awarding people that cared to sign up with snippets and previews. So much that subscribers also got a layered .TIFF file download one month earlier than non-subscribers.
On the other hand, the newsletter wasn’t that popular, and it was an extra task in my already crowded “end-of-the-month” schedule. Additionally, WordPress gave users easy access to XML feeds and blo.gs powered update notifications. Somehow this all made the newsletter feel redundant.
So, with the success of recent questions, I’ll once again ask you – the reader – a question:
- Are text/html based email newsletters outdated?