Such pretty posters. Such a bad choice of font.
I am, of course, talking about the recently publicized posters for the upcoming comic-book to film adaptation of Frank Miller’s Sin City (trailer). Take a gander at the taglines of each of these posters. In the case above, it states “Hell of a way to end a partnership”. That text is set in MS Comic Sans, the font, that you must never ever ever use, ever! No matter what. (here’s why).
On posters such as these, it pains me even more to see the use of this … abomination of a font. Because the posters are great! The colours, the graphics, the composition—everything is eye candy. Everything except the tagline font. This single mistake ruins it for me. Nothing warrants the use of Comic Sans—perhaps children selling lemonade, but even there it’s a bad choice.
Where in the process did this go wrong? Who approved it? Who made the decision to choose Comic Sans over, say these alternatives, and has she been fired for it? Let’s just hope they don’t use it in the movie.
Here’s how the posters could have looked: